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The Growth Directors Secret Why Businesses Struggle To Gr

 
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MessagePosté le: Ven 7 Juil - 18:34 (2017)    Sujet du message: The Growth Directors Secret Why Businesses Struggle To Gr Répondre en citant

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The Growth Director's Secret: Why Businesses Struggle to Grow - and What You Can Do to Change it
by Andrew Brent
rating: ( reviews)
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->>> document.xooitDisableClick = false; return false; };" href="http://shurll.com/6sh3y" target="_blank" class="postlink">DOWNLOAD BOOK The Growth Director's Secret: Why Businesses Struggle to Grow - and What You Can Do to Change it
->>> document.xooitDisableClick = false; return false; };" href="http://shurll.com/6sh3y" target="_blank" class="postlink">ONLINE BOOK The Growth Director's Secret: Why Businesses Struggle to Grow - and What You Can Do to Change it


Growth can be the most important attribute that any business can have, and yet is commonly the least well-managed area of a business' operations. Explaining why this is, The Growth Director's Secret examines the structural/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice. Andy Brent shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial/marketing plans, which condemn them to year upon year of stagnant growth. The book challenges much current commercial and marketing thinking, and introduces important new ideas such as: * The Big Growth Mistake that almost all companies make; * Shopping on Auto-pilot; * the crucial Moments of Maximum Emotional Impact (MoMIs) where all brand choice decisions are made; and * Marketing at Open Minds - a challenging new way to think about building growth-orientated marketing plans. The Growth Director's Secret is essential reading for business owners and managers, proposing a challenging and innovative Growth Paradigm for companies who want to break the constraints of conventional business thinking and set themselves up for significant, sustained, profitable growth.


Details:
rank:
price: $20.97
bound: 248 pages
publisher: Bloomsbury Publishing PLC (April 1, 2017)
lang: English
asin:
isbn: 147294304X, 978-1472943040,
weight: 13.9 ounces
filesize:




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